This is why Divisare is a place to perceive architecture slowly, without distractions. Instead of hastily perused information, we prefer knowledge calmly absorbed. Instead of a quick, distracted web, we want a slow, attentive one. Patient work, done with care, image after image, project after project, to offer you the ideal tool with which to organize your knowledge of contemporary architecture. Join us in taking a stand against the short attention architecture media.ĭivisare is the result of an effort of selection and classification of contemporary architecture conducted for over twenty years. The colour, the industrial ceiling and the rough materials follow a simple, economic and sincere aesthetics.
The project follows the maximum exploitation of the resources to build an iconic and quality space. In the same way, the material covers the front and the broken bottom of the store, amplifying the space with a mix of reflections. In between, the materiality of galvanized sheet unfolds in the space, endowing it with the main functions of hair salon: a reception, a dye lab and a shelf. Two main interventions appear on the plan: the broadening of the facade, as a thick entrance and showcase, and the flexion of the background that hides the toilet and the office. We wanted to accentuate this longitudinal axis, forcing the space according to the main elements of the room, the beam and the pillars, making it wider and brighter. The goal was the integral construction of an interesting rectangular space of 5 x 10 meters. The empty store had neither light, nor walls, nor floor. Laura and Bea commissioned us to design their hair salon. It is a different idea of the web, which we might call slow web. banners, pop-ups or other distracting noise. No "click me," "tweet me, "share me,” "like me." No advertising. Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 20 years of contemporary architecture. Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. So we began to build divisare not vertically, but horizontally.
May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."Ĭontent that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2.
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